Logo: Yoga With The Flow
Yoga With The Flow’s logo was produced to reflect the values and energy of the company’s founder Jackie Buckley. Jackie described yoga as a place to come and find joy, stillness and empowerment, not a place to dwell in sanskrit and dogma.
The cursive, flowing logotype in a deep calming purple celebrated these values. It worked brilliantly on clothing, promotional material and online.
To produce flyers and posters, we used playful photography by Jackie’s fellow yoga enthusiast Hanri Shaw. The end result was a fun, modern brand with great promotional material, that was true to its founder’s personality.