Flyer: Google Trusted Photographer

There’s something ironic about producing a flyer to advertise Google. Back in 2012, one of Google’s breakthrough services was 360 degree photographic tours of local businesses. Really, an extension of Google Maps’ Streetview, which showed you the inside of a shop or restaurant, before you actually travelled there.

Phil France was one of the UK’s first Google Trusted Photographers and shot some great locations  including Mezza Luna Restaurant and Guy Christian Salon, but found himself repeatedly having to explain his and Google’s service at length. Phil’s main customer recruitment problem, was that people didn’t know that Google’s business tour technology existed.

The two-sided A5 flyer that I created explained Google’s fantastic new product clearly and showcased Phil’s excellent photography. Distributing this flyer locally simplified Phil’s pitching process dramatically and helped win many new customers.